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Village Lighthouse, Inc. is a diverse consumer products company. Its wholesale divisions include 10%, PROVOCATEUR, Alluvial, N10Z (Intense), Retro Ice Box Greetings, BIG Daddy and Greenwood/Cooper. Retail divisions of Village Lighthouse include 10percent.com and OutGreetings.com. Based in Van Nuys, California, Village Lighthouse is a sales-focused company. Its employees make up a vibrant tapestry of people whose history brings with them knowledge of different cultures and industries. Village Lighthouse believes strongly in investing in its people first. This position has resulted in a solid foundation that it continues to build upon every day.
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History and Notable Achievements
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Village Lighthouse began as a small greeting card company in the garage of Ron Miller, its Founder, President, and CEO. After much hard work and dedication Village Lighthouse has since grown rapidly into a leading consumer products company. Its wholesale divisions now offer much more than greeting cards, and its products are now distributed internationally. Additional product lines include wall calendars, cologne, DVDs, books, magnets and other paper products. Both 10% and PROVOCATEUR have won multiple awards for its wall calendars published. 10% was a finalist in the 18th annual International Greeting Card Awards competition organized by the Greeting Card Association (otherwise known as the LOUIE Awards). Alluvial blossomed into an impressive independent film distribution company offering short film collections, feature films, documentaries and television programming. BIG Daddy was created to offer a more edgy selection of greeting cards and magnets. The e-card and event planning service OutGreetings.com was launched. Retro Ice Box Greetings became its own division of Village Lighthouse after its surging popularity as a humorous collection of retro greeting cards under the 10% brand. N10Z (Intense) added a new pheromone infused cologne called Masculinity to its product line as well.
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Presence in the Marketplace
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Village Lighthouse's distribution channels are as diverse as the company itself. The products its wholesale divisions manufacture and distribute are carried internationally by over 500 accounts including small independent gift and card stores, major retail chains, mail order catalogs and online stores. Village Lighthouse has distributors located domestically as well as international distributors located in Australia, Germany and the United Kingdom whose accounts include the prestigious Paperchase stationary company. Meanwhile, Village Lighthouse continues to seek and gather new distributors throughout the world. Some key accounts and distributors include Amazon.com, Calendar Club, Netflix, Bookspan, Bookazine, Barnes & Noble, Walgreens, Borders, Baker & Taylor and Turnaround Publisher Services.
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Presence in the Media
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The frequency that Village Lighthouse and its brands have appeared in the media has increased tremendously as the company has grown. Local, national and international print publications, television and radio stations and websites including niche blogs continue to feature Village Lighthouse and the items it manufactures and distributes.
Village Lighthouse's advertising presence in the media has grown dramatically as well. Both the types of media used and the audiences reached are diverse. Readers of various lifestyle and trade magazines as well as radio listeners are consistently exposed to new advertisements from Village Lighthouse. These include wholesale brand-awareness advertisements directing consumers to local retail stores and retail advertisements featuring 10percent.com and the exciting new merchandise it sells.
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Company Mission
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Village Lighthouse prides itself on the following key goals and values:
• Passion
• Innovativeness
• Efficiency
• Growth of Brands
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Recent Releases
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Hunk Of The Month 2012 Calendar
Corn fed Midwestern boys reign supreme in this brand new title featuring the work of photographer Scott Barnes. Each month brings another young, rugged hunk with an indelible guy-next-door charm....
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Recent Reviews
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Fresh With Anna Olson 2011 Calendar
The calendar's design is unique, because the recipes are at the bottom of the page where they can easily be cut off and put in a personal cookbook.
- The Tribune (Canada)
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Press Releases
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Wednesday, March 9th, 2011
10% Receives Five Awards for 2011 Calendars: Industry awards program finds overall quality of five titles superior amongst it...
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Wednesday, March 31st, 2010
10% and PROVOCATEUR Receive Awards for 2010 Calendars
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Monday, March 1st, 2010
Barenaked Ladies Frontman Stars in Alluvial's Next DVD Release: Ed Robertson Hosts a Series of Jet-Fueled Adventures in Ed's...
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Thursday, September 24th, 2009
10% and PROVOCATEUR Announce Award Entries, Seek New Submissions
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Friday, September 4th, 2009
Winner Chosen in 10percent.com’s Priape Wear Model Contest: Washington, D.C.’s Jerrad V. Swodeck Wins $1,500 in Prizes and a...
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